Creative Director · Omnichannel · Nashville
I build the big idea once, then make it work on screen, on stage, in the feed, in the inbox and in the mailbox. And I measure what it did, all the way to the buyer.
Open to Creative Director and senior creative leadership roles.
new shareholders matched name by name across three campaigns
in shares held by those new investors at matchback
return on ad spend on the strongest campaigns
unaided awareness for a national brand, up from 2–3%
Film & live events
Investor summits, launch nights and on-camera interviews: planned, produced and turned into recap films that keep working long after the room empties.
A New York event for a cybersecurity protocol, captured and cut into a recap film for social and investor channels.
Every channel
Most creatives own one channel. I lead the whole campaign, so the event, the film, the feed, the inbox and the mailbox all tell the same story and push to the same action.
Event recaps, executive interviews and brand films cut for social, landing pages and investor updates.
Investor summits and launch events in New York and Scottsdale, from concept to the room to the recap.
National creative strategy that took a senior-living brand from 2–3% to 16% unaided awareness.
55+ influencer posts on 8 platforms in 3 languages for one five-week campaign.
Google, Meta, Yahoo Finance, native, programmatic and TikTok, driving to landing pages built to be read.
Newsletters, SMS, push, WhatsApp, Telegram and community channels reaching 750,000+ inboxes and phones.
Long-form packages mailed to hundreds of thousands of investors, cover-tested and matched to buyers.
Pre-IPO to post-IPO positioning, compliant messaging and investor updates for Starfighters Space.
Campaigns
Investor campaigns are judged by one question: how many new people now own the stock? These results are matched against each company’s own shareholder file. Client names are withheld.
A Nasdaq-listed oil and gas producer needed new retail investors. The lead put the most famous investor in America on the cover and asked whether he’d missed the story inside. Mail and paid social both drove to one landing page built to be read.
A small-cap biotech had promising science and a thin shareholder list. The lead tied a Washington news story to the company’s science. We tested three covers on 60,000 proven investors, then mailed deeper into the lists that paid.
Five weeks of paid media on six platforms, 55+ creator posts in three languages and daily messaging held investors 5.4× longer than the average website.
2M+ investor touchpoints · one Instagram video drew 270K views
A junior gold explorer traded fewer than three times a day. Direct mail plus search, social, native, newsletter networks, SMS and email followed. By month three it traded more than 30 times a day.
2,598 new shareholders · $6.57M in shares
A foreign-listed healthcare AI company had no American investors. A 400,000-piece mailing introduced it to the ones most likely to buy, in a five-week window.
17 mailing lists returned 5 : 1 or better · best list 32 : 1
A cover has one job: get the package opened. Each of these led a long-form piece mailed to hundreds of thousands of investors. Tap one to see it full size.
Also
Twenty years across national brand campaigns, bestselling books and creative operations.
Unaided brand awareness grew from about 2–3% to 16% in three years while I rose from senior copywriter to interim creative director.
National bestsellers I helped develop as senior editor on personal-finance books.
Less production time after I moved the CDMG creative team to AI-assisted research, drafting and production.
About
I started as an editor, and I still think like one: find the one idea that matters and make it clear. Since then I’ve carried that idea into national brand work, books, film, live events, social and direct response.
Today I’m Creative Director at CDMG in Nashville. I lead the team behind integrated campaigns that run from an event stage to a recap film, a creator post, an email and a 22-page magalog, all pointed at the same result.
University of Houston, BA and postgraduate study · University of Chicago, Editing Certificate
Contact
Full samples, including inside spreads and campaign decks, are available on request.
Campaign work was produced by the CDMG creative team under my creative direction. Shareholder counts and share values come from matchbacks of mail recipients against each company’s shareholder file and are as measured at matchback. Trading figures compare campaign periods with each company’s own baseline and do not claim the campaign caused them. Client identities in the campaign results are withheld. Past results do not guarantee future performance.